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Crm guru study
La prima satisfaction analisys sui vendor CRM condotta in modo indipendente da utenti finali dei pacchetti e analisti professionali.
In October 2001, CRMGuru.com and its research partners released results of an objective research study, revealing low satisfaction with multi-function CRM software. Multi-function CRM Software: How Good is It? is a comprehensive, 100-page report intended to help executives learn from the experiences of other CRM software users and evaluators. The study was motivated by the high failure rates of CRM implementations, reported by analyst firms and the media as reaching up to 70 percent, coupled with the lack of objective third-party information about CRM solutions on the market. The survey should serve as a wake-up call to end user firms and vendors alike. We all need thoroughly analyze the insights the report contains to better understand the reasons behind the low user ratings if we are going to turn CRM project success into less of the exception and more of the norm.” Jim Dickie Insight Technology Group Data was gathered through an Internet-based survey conducted in June and July 2001, which generated over 2,200 software profiles from individuals who have used or evaluated CRM software. Using a rigorous methodology, vendors were rated on functionality, implementation, pricing, customer focus, and support. GoldMine, Onyx, Oracle, PeopleSoft, Pivotal, SalesLogix, SAP, and Siebel Systems garnered enough responses to allow vendor-specific ratings. This research report will help you: Be alert to problem areas with CRM software. Separate fact from fiction in vendor sales presentations. Ask pointed questions. Obtain the right commitments. Get the system you need, not what software vendors want to sell you.
Masterly Marketing
HBR On Point Collection
One to One B2B : Customer Development Strategies for the Business-to-Business World
by Don Peppers and Martha Rogers
The One to One Future : Building Relationships One Customer at a Time
by Don Peppers and Martha Rogers
The One to One Fieldbook : The Complete Toolkit for Implementing a 1 To 1 Marketing Program
by Don Peppers, Martha Rogers and Bob Dorf
Enterprise One to One : Tools for Competing in the Interactive Age
by Don Peppers and Martha Rogers
Relationship Marketing : New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
by Ian H. Gordon
The New Rules of Marketing: How to Use One-to-One Relationship Marketing to Be the Leader in Your Industry
by Frederick Newell
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
by Frederick Newell
Marketing With Newsletters : How to Boost Sales, Add Members & Raise Funds With a Printed, Faxed or Web-Site Newsletter
by Elaine Floyd
The One to One Manager: Real-World Lessons in Customer Relationship Management
by Don Peppers and Martha Rogers
The Customer Revolution
by Patricia B. Seybold, Ronni T. Marshak (Contributor), Jeffrey M. Lewis (Contributor)
Customers.com: How to Create A Profitable Business Strategy for the Internet & Beyond
by Patricia B. Seybold, Ronni Marshak (Contributor)
Clientes.com
by Patricia B. Seybold, Con Ronni T. Marshak
Loyalty Marketing for the Internet Age : How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment
by Kathleen Sindell
e-Loyalty: How to Keep Customers Coming Back to Your Website
by Ellen Reid Smith
Cyber Rules : Strategies for Excelling at E-Business
by Thomas M. Siebel, Pat House, Tom Siebel, Charles R. Schwab
Taking Care of eBusiness
by Thomas M. Siebel
