| Crm forum |
| italian version |
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| web-focus |
1- Crm
2- business strategic plans
3- Sales marketing
4- Relationship marketing
5- Marketing tools
6- Marketing working team
Customer Relationship Management
1-full project
2-single area project or long term project:
creation and sharing of the marketing database
remodeling or restructuring of the marketing database
software package/es
redefining internal and external processes focused on customer relationships
customer analyses (mistery shopper, surveys, questionnaires)
customer satisfaction analyses
customer differentiation
customer interaction analysis
email marketing (project, outsourcing, html graphic design integrated with the web site)
contacts, products and services customization
training focalized on customer focus (front office, back office, remote workers like agents or distributors)
training on using software tools for crm
incentives and targets for working people
competitor analysis (benchmarks)
privacy
Sales marketing
1-selling structure:
back and front-office organization
contact management and communicationals' technologies
main processes (flow analyses if possible)
critical aspects and processes
simulations of inbound calls
people and their functions
front office training in contact management
2-strategic analyses of the sales distribution plan:
limits and costs analyses for exporting goods and services,
pricing strategic plan
selling areas analyses and distribution supports (agents / distributors / importers),
strategic and statistical plan to determine selling areas forecastings,
distributional assets developing or changing plan.
related topics: transplants, productive and/or distributional joint ventures
3- selling areas operative analyses:
selling distribution and historical chart analyses,
potential demand analyses for areas (statistical Istat datas for Italy)
selling areas gross margins and historical chart analyses,
discount and spurs analyses ,
interviews with clients, agents, distributors, importers, selling working pool,
individual outlook of selling team (skills, updating methods, affection to the brand, energy, character),
selling analyses (budget/forecasting and final reportings for area /agent /distributor /importer) and historical chart analyses.
4- product analyses:
selling distribution of different types of goods and historical chart analyses,
selling distribution of different goods and historical chart analyses,
product life cycles analyses,
products gross margins and historical chart analyses,
cross analyses between sales (volumes and revenues) and gross margins,
products range analyses (costs and benefits),
selling budget/forecasting quantities on products, categories of products and products/area.
5- price list analyses:
prices strategical plan,
selling quantities/prices link chart,
price lists from industrial and commercial costs,
commercial discount analyses,
competitors price lists analyses.
6- clients analyses:
psicho and commercial clients profile,
psicho and commercial best desired profile,
1/3/5 years selling budget/forecast per client,
gross margin analyses per client,
interviews and questionnaires to clients and statistical analyses,
direct marketing and contact management (make or buy choice and software tools),
historical selling analyses on updated value bases.
Relationship marketing
1- image and communication office structure:
back and front-office organization
contact management and communicationals' technologies
main processes (flow analyses if possible)
critical aspects and processes
simulations of inbound calls
people and related operative functions
front office training in contact management
2- public relations contact categories
3- strategic planning: financial and human resources budget and marketing plan per contact category
4- direct marketing / contact management tools choice:
questionnaires,
mailings,
telemarketing,
web,
meetings.
Marketing tools
1- institutional, brand or product advertising
2- events :
fairs,
meetings,
sponsored events.
3- promotional plans :
per product,
per product category,
per selling area.
4- promotional tools
5- web site,
6- multimedia products,
7- intranet,
8- extranet,
9- internal communicational tools and their integration (fax - email - call center).
Marketing working team
1- strategical "make or buy" analyses to asset internal and external human resources and activities
2-selling structure:
back and front-office organization
contact management and communicationals' technologies
main processes (flow analyses if possible)
critical aspects and processes
simulations of inbound calls
people and functions matches
front office training in contact management
3- image and communication office structure:
back and front-office organization
contact management and communicationals' technologies
main processes (flow analyses if possible)
critical aspects and processes
simulations of inbound calls
people and functions matches
front office training in contact management