know your client, collect information about him , take care of his problems, give him your availability and you will turn your contact into Gold for ever

(1996)

The tools given by Internet are the most powerful to make business, far from TV and other media, and they will push the firms that will use them to a competitive level never reached before.

Italian history of internet is young but the growth is exponential and moreover internet is getting in a few years the most global and powerful communicational tool.

We can easily update products, photos, technical informations, meetings days and informations at smaller cost.

No one can today forecast which internet tools will be available in a few jears with the evolving hardware and software technology; I’m today sure that on internet we can find the future for communications and marketing at all.

you must face it and use it to mark your services from those offered by your competitors.

In a few jears internet will become for middle-big sized firms:

1) the most easily updating communicational tool;

2) the fastest and cheapest way to be in contact in the firm/group (intranet)

3) the fastest and cheapest way to be in contact with all in the supply chain (extranet);

4) the fastest and cheapest way to be in contact with all (internet);

5) the fastest and cheapest way to give informations to the media in real time;

6) the right tool to realize direct marketing to a selected target;

7) the best daily news bullettin.

8) the best tool to join people (mailing lists and newsgroups) with similar interests